Lansinoh HPA ® Lanolin is an ultra cleansed grade of lanolin, fine-tuned utilizing a distinct procedure to make it the world's safest, purest lanolin. Lansinoh HPA ® Lanolin has been specially established to assist soothe and protect aching, split nipples in breastfeeding mothers. Aching nipples can often be a result of uncomfortable positioning of your child at the breast. It is therefore important to resolve the cause (with the assistance of a health professional if required) - and in the meantime Lansinoh HPA ® Lanolin can assist to soothe and protect your nipples. Lansinoh HPA ® Lanolin is the safest, purest nipple cream and totally hypoallergenic. Lansinoh HPA ® Lanolin is the only lanolin product to have actually gotten the British Allergy Foundation Seal of Approval.